With new technologies seemingly raining from the skies, it's easy to lose sight of the Great Leaps Forward when they bubble up.
This is one, so intimately tied to the future of how we'll interact with brands and entertainment that 'game changing' may be too feeble an adjective.
Here's what's up: Adobe's Flash 10.1 will now deliver high-quality video literally wherever there's a Flash socket. Heretofore, Flash functionality was limited to the so-called "PC web"—laptops and desktops.
Now Adobe has jumped the connectivity gap. Everything connected (and configured, of course: there will be upgrades) can now run the same video content: mobile, netbooks, gaming devices, TV.
What this means is revolutionary, not least because Adobe's Open Screen Project has quietly been attracting partners like Google Android and RIM's BlackBerry for the past year. (Apple's iPhone has been temporarily sidelined. Something to do with iTunes, you think?) The OSP is dedicated to creating seamless video experiences everywhere. No longer will mobiles strip out Flash content in formatting web pages for smartphone browsers; no longer will gaming platforms be blind to web video content.
And the kicker? Seamless web experiences for TV...everywhere. The Holy Grail of Convergence is now very, very close. Imagine pure web experiences on your connected TV or gamebox. Or in your car's GPS.
Ubiquity.
And now imagine your brand leading that experience, leading new discovery by multiple niched audiences via the platform of their choosing.
The interactivity now possible for brands to explore new media with their audiences (this WILL be collaborative, folks) is breathtaking; the new possibilities for branded experience across multiple platforms will shape how consumers live and engage each other in the new world of Pull...and how they live with and engage with brands.
Here we go...
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