The first is broadband capacity: it's now no longer a sketchy experience to watch a short film online—entire TV episodes are well established Hulu-fodder. (So much so, Hulu may move to a cable-eseque subscription model entirely.) And Hulu has grown 490% in a single year, making the site the second strongest online video content brand after YouTube.
Web video quality isn't IMAX yet but it's certainly lush enough for the (illicit) viewership of film and TV sites like Surfthechannel.com to explode in past year, never mind the US, UK and Canadian broadcasters cutting entire TV series loose online. Moreover, the proliferation of HD cameras in the hands of web-savvy filmmakers young and old portends a tsunami of content coming down the interweb pipe.
The second phenomenon is where we live. The web literally has no time constraints for streaming content; it's a natural home for short films, as MarketingVox notes, echoing the Times. And that's what we do: branded episodic comedy series for the web.
There's no question now: none whatsoever.
The future of engagement is online and the future of online engagement is video. Here's the gospel from on high, the dude at Nielsen, the measurability people:
"Historically short form, clip-length video has ruled streaming on the web - as demonstrated by YouTube's top spot month after month,” said Jon Gibs, VP, media & analytics, Nielsen Online. "Hulu, along with pure-play providers like Veoh and the TV networks, has spent the past two years trying to convince consumers that the internet can be a good place to watch full length programming as well. April's strong showings of Hulu, Fox, and ABC suggest that consumers are beginning to listen."
And the hottest viral content that consumers want—witness the bottomless online appetite for comic viral video—is comedy.
So, marketers: you want an audience with a vast appetite for comedy we can help you brand, help you build engagement and drive folks to the cash register...what're you waiting for?
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